RENO, Nev. – Grand Sierra Resort and Casino (GSR) has announced its support of the University of Nevada women’s basketball program via the “Friends of the Pack” Name, Image and Likeness (NIL) collective that creates opportunities for University of Nevada student-athletes to help grow their personal brand and engage within the community. This collaboration aims to unite the community around Nevada women’s basketball while laying the groundwork for future partnerships between GSR and the University of Nevada.
“We are absolutely thrilled to partner with many of the incredible athletes of the University of Nevada women’s basketball team,” said Christopher Abraham, Sr. Vice President of Marketing at GSR. “This partnership allows us to shine a spotlight on the amazing student-athletes and women’s basketball program throughout the season. We can’t wait to see how this partnership unfolds.”
GSR is in the process of creating content with the designated student-athletes for use in a variety of marketing programs that will reach the Reno-Tahoe community, improving exposure for the women’s basketball program and GSR alike.
The NIL deal follows the announcement of the historic $1 billion in private-capital improvements at the resort. At the heart of the plans is the construction of a new 10,000-seat, 300,000-square-foot arena with contemporary amenities, including suites and premium hospitality clubs that will serve as the home of the Wolf Pack men’s basketball team.
For more information visit grandsierraresort.com.
# # #
ABOUT GRAND SIERRA RESORT
Located in the heart of the beautiful Reno-Tahoe region, Grand Sierra Resort (GSR) is an all-encompassing casino-resort with nearly 2,000 newly renovated guest rooms and suites, 200,000 square feet of meeting and convention space, 1,400 slot machines, 45 table games, a poker room featuring seven tables and the Infinity High Limit Room. The destination’s premier gaming property offers visitors a wide variety of amenities including the 2,500 capacity, critically-acclaimed Grand Theatre, home to Reno-Tahoe’s finest entertainment experience, exhilarating nightlife at the spectacular LEX Nightclub, more than a dozen delectable restaurant and dining choices including Charlie Palmer Steak and Lounge, a spa, branded retail shopping, a remarkable year-round outdoor pool and fire pit experience, Reno’s largest outdoor ice skating rink, a two-screen cinema, a 50-lane bowling center, adrenaline-pumping rides and an aqua golf driving range. GSR players can also enjoy the perks of an Infinity Rewards membership, a joint loyalty program between GSR and its sister resort SAHARA Las Vegas, that gives players the opportunity to earn and redeem rewards across both destinations. GSR is a minority-owned business certified by the Western Regional Minority Supplier Development Council. For more information, please visit grandsierraresort.com or to make reservations call 1-800-648-5080. For the latest and greatest news on GSR, find us on Facebook, Instagram and Twitter.
