LAS VEGAS – Virgin Hotels Las Vegas debuts all-new Cherry Rewards Local launching today, May 19. Building on one of the sweetest rewards programs in town, these exclusive perks offer Nevada residents even greater value and benefits across all areas of the property.
Cherry Rewards Local introduces a wide range of perks designed to make it easy and affordable for residents to enjoy everything the resort has to offer — whether it’s dining, gaming, or relaxing poolside.
Cherry Rewards Local Perks include:
Resort and Gaming Offers
- Up to 35% off Room Rates
- No Resort Fees
- 10% off spa services
- $75 Pool Cabana (Sunday – Thursday)
· Tier-Based 24/7 Point Multiplier (Gaming Rewards)
o Insider: x2
o Exclusive: x3
o VIP: x4
o All-Access: x5
· BONUS: A scratch off card for up to $1,000 at sign-up or card pick-up through July 19, 2026
· Complimentary Parking for All Guests
o Free self-parking and valet service remain available to everyone visiting the resort.
Dining & Beverage Offers
- Kitchen – $9.99 Breakfast Buffet (Monday – Friday)
- Pizza Forte – $6.99 Slice + Drink
- Lucia Mexican Grill – 25% off
- One Steakhouse – $65 three-course prix fixe menu
- Kassi Beach House – 25% off
- Kitchen Express – 25% off
- Casino Bars – Buy-One-Get-One drinks 24/7 on well spirits, beer, and house wine
In addition, residents will receive a freshly designed Local Rewards Card, available across all membership tiers, making it even easier for guests to access and enjoy their benefits throughout the resort. Locals who are already Cherry Rewards members will need to visit the casino cage to pick up their new card. All members will be asked to show their Nevada driver’s license for proof of residence.
“We’re incredibly excited to introduce the new Cherry Rewards Local to our Las Vegas community,” said Jim Simms, Vice President of Casino at Virgin Hotels Las Vegas. “Cherry Rewards Local was designed to offer residents unbeatable savings on resort amenities, enhanced gaming rewards and exclusive dining perks. We look forward to welcoming both new and established local Cherry Rewards members to visit and enjoy the property every day of the week.”
To learn more about Cherry Rewards, please visit VirginHotelsLV.com/casino.
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About Virgin Hotels Las Vegas
Virgin Hotels Las Vegas is an integrated resort that delivers a vibrant and lively environment for travelers and locals alike. The off-Strip resort features 1,500 Chambers and suites across three towers, a 60,000-square-foot casino and sportsbook and a five-acre desert pool oasis. The property boasts several dynamic spaces for live music and entertainment, including the 4,600-capacity theater operated by AEG Presents, the intimate 24 Oxford showroom, The Shag Room, a unique and sexy cocktail lounge, and the multi-functional Event Lawn. Touting an exceptional portfolio of 12 food and beverage venues, Virgin Hotels Las Vegas is home to famed restaurants like the legendary Nobu, Michael and David Morton’s ONE Steakhouse, Kassi Beach House and Beach Club experience, Pizza Forte, Lucia Mexican Grill and more. Guests looking to make the most out of their visit can join Cherry Rewards, the property’s expansive rewards program where members can earn and redeem points on almost every dollar spent throughout the resort – from gaming to the resort pool, dining, and retail. Virgin Hotels Las Vegas is part of the Curio Collection by Hilton and has been consecutively awarded the AAA Four Diamond Award since its first year of operation. For more information, visit www.virginhotelslv.com.
About Virgin Hotels
Virgin Hotels is a lifestyle hospitality brand that combines heartfelt service and a personalized hotel experience inspired by the innovation and smart disruption that Sir Richard Branson’s global Virgin Group has pioneered for over 50 years. Each hotel intermixes a passion for food and beverage with music, design, and culture, fusing with the local landscape and providing a vibrant and inclusive environment for travelers and locals alike. The current portfolio includes seven hotels – Virgin Hotels Dallas, Virgin Hotels Edinburgh, Virgin Hotels Las Vegas, Virgin Hotels London-Shoreditch, Virgin Hotels Nashville, Virgin Hotels New Orleans, and Virgin Hotels New York City, followed by Denver in 2027 as well as the launch of Virgin Residences. In addition, Virgin Hotels continues to explore hotel, conversions, and ground-up development opportunities in Atlanta, Boston, Los Angeles, Austin, Seattle and more.
About Curio Collection by Hilton
Curio Collection by Hilton is a global portfolio of more than 170 individually remarkable hotels hand-picked to immerse guests in one-of-a-kind moments in the world’s most sought-after destinations. Each hotel in the Curio Collection evokes a bespoke story through distinctive architecture and design, world-class food & beverage and curated experiences, while providing the benefits of Hilton and its award-winning guest loyalty program Hilton Honors. Experience Curio Collection by Hilton by booking at curiocollection.com or through the industry-leading Hilton Honors app. Hilton Honors members who book directly through preferred Hilton channels have access to instant benefits. Learn more about Curio Collection by Hilton at stories.hilton.com/curio, and follow the brand on Facebook, Instagram and X.
Media Contacts for Virgin Hotels Las Vegas
Kirvin Doak Communications
VirginHotelsLVpress@kirvindoak.com
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