LAS VEGAS and NASHVILLE, Tenn. (April 2026) – Play Social Inc., the creator of the Play Playground social game experience with locations in Las Vegas and Nashville, announces the expansion of its executive leadership team with the appointments of Anna-Marie Shropshire as director of marketing and sales and Roxana Adan as human resources director. The additions come as the company positions itself for continued expansion across U.S. and global markets, while elevating women into key leadership roles guiding its next phase of growth.
As Play Social Inc. continues to grow, the company is building a leadership team reflecting the collaborative, people-driven spirit at the core of its brand, with a deliberate focus on bringing experienced female leaders into roles that directly influence business performance and team culture. Developed to help guests experience the power of play, Play Playground offers larger-than-life physical games, nostalgic challenges and a high-energy food and beverage program. Each venue blends playful competition with social spaces, specialty cocktails and shareable moments, creating an environment where connection comes naturally and friendly rivalry sparks genuine joy.
In her new role, Shropshire will oversee marketing and sales initiatives for Play Social Inc. and all Play Playground locations, with a focus on driving revenue growth and aligning brand strategy with business objectives. She brings more than 17 years of experience leading expansion efforts across multi-location businesses and is renowned for integrating marketing and sales strategies that deliver measurable results while maintaining brand integrity and operational efficiency.
“Anna-Marie’s ability to connect marketing and sales in a meaningful, results-driven way makes her a stand-out addition to our leadership team,” said Phil Royle, CEO, Play Social Inc. “As we continue to scale, her experience building high-performing, data-informed programs will be key to accelerating our growth.”
Adan joins as human resources director, overseeing people operations across the organization. Her background spans location-based entertainment and hospitality, including leadership roles with Madame Tussauds in Hollywood and Las Vegas, as well as MGM Resorts International and Wynn Resorts. Throughout her career, she has managed operations and human resources functions across multiple departments, bringing a comprehensive understanding of workforce development within large-scale entertainment environments.
“Roxana’s experience in human resources within the entertainment industry gives her an unmatched foundation to help scale Play Playground globally,” added Royle. “Bringing on a trusted and proven member of the senior leadership team was a key priority within my first 60 days at Play Playground. I am truly excited to have Roxana support the team and help grow our business by putting our people first.”
ABOUT PLAY SOCIAL INC.
Play Social’s mission is to bring people together through magical, immersive and gamified theatrical hospitality experiences. With its team of hospitality innovators, designers, fabricators and social scientists, the company is establishing a global foundation of immersive entertainment venues.
ABOUT PLAY PLAYGROUND
With locations in Las Vegas and Nashville, Play Playground offers a social game experience blending larger-than-life physical games, nostalgic challenges and a high-energy food and beverage program. Each destination creates a setting where connection comes naturally, and competition proves to be exciting and friendly. Open to ages 13+ before 7 p.m. and 21+ after 7 p.m., Play Playground invites friend groups, couples, private parties and out-of-town visitors to laugh, move, mingle and experience the power of play across signature attractions. Guests can also enjoy social spaces, specialty cocktails and shareable moments — perfect for family fun, private celebrations or late-night adventures. For more information, visit playplayground.com or follow on Instagram, TikTok and Facebook.
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